A Brief History

In the late 1980s the first car supermarkets began to appear in the UK. The concept was new and all the indications were positive, there was a place for these new supersites and customers, eager to save money, quickly saw the advantages.

In 1992 the directors of the Eckington Motor Group, established back in 1975, decided that Sheffield was an ideal open point for a car supermarket. After completing the redevelopment of the groups Ford dealership (Warsop Motor Company) all efforts were directed towards finding a suitable location to establish Direct Cars, the name that would become Sheffield's first car supermarket.

Within three years a greenfield site was acquired and by 1996 the development of a totally new car supermarket was finally completed and opened for business in the Summer of that year. Direct Cars had arrived.

The Basic Principles

The first was massive choice, a huge range of used and nearly new cars all on one site - why visit half a dozen car dealers when just one will do. The second was to offer great value, making sure the prices are the lowest possible.

The third is what set Direct Cars apart from the rest. There's no doubt that there's a stereotypical view of car dealers - hassle from salesmen, pressure to buy a vehicle before you leave the showroom, offers that don't exist. By refusing to engage in these practices the experience for the customer would be greatly improved, meaning they would be likely to recommend and probably return in the future. This came to be known as our "No hassle, no pressure, no gimmicks" policy.

Direct Cars became an immediate success. By offering an unrivalled choice of cars, at outstanding competitive prices, customers were soon enjoying the new car supermarket experience. In the years since opening thousands of these customers have returned time and time again, confident that when it comes to buying their next car there is only one choice - Direct Cars.




Eckington Motor Company Established

This was the first dealership that the Directors owned.

August 1986

Chesterfield Motor Company Established

The Directors of Eckington Motor Company open a brand new 100 car site in Chesterfield, specialising in nearly new vehicles.

November 1989

Warsop Motor Company Acquired

The Directors of Eckington Motor Company acquire a long established Ford Dealership in Warsop, Nottinghamshire.


Warsop Motor Company Redevelopment

Warsop was developed into one of the most modern and successful Ford Retail dealers in the UK, rated 3rd Ford Direct dealer in the country.


The Search Begins

After completing the redevelopment of the groups Ford dealership (Warsop Motor Company) all efforts were directed towards finding a suitable location to establish Direct Cars, the name that would become Sheffield's first car supermarket.

January 1995

Site Acquired

Before Direct Cars was constructed. Within three years of starting the search for possible locations, a greenfield site was acquired.

June 1995

Construction Begins

Direct Cars being constructed. We have more pictures available here.

August 1996

The Opening

After a year of construction, Direct Cars finally opens its doors to the public.

May 1997


Direct Cars become one of the first UK dealers to begin new car imports from Europe - saving customers thousands on cost new whilst retaining rights to manufacturer's warranty.

November 1997

First Website Launched

Recognising the growing potential of the internet in vehicle retailing, the website directcars.co.uk was set up to update visitors with special offers, location and contact information.

January 2000

Ranked at #5 in the Country

Direct Cars is ranked at number 5 in a league of the UK's largest independent dealers.

March 2000

All Stock Added to Website

All stock (complete with pictures) is now available to search online.

August 2006

10 Year Anniversary

Direct Cars celebrates it's 10 year anniversary by having a huge sale event.

October 2008

Loyalty Scheme Introduced

Loyalty Scheme started. Rewarding our previous customers with discounts on servicing and maintenance, this scheme proved extremely popular and is still going today.

September 2010

Social Networking

Social media accounts on Twitter and Facebook are set-up, giving customers more methods to interact with us.

May 2011

Live Chat Introduced

Live Chat is added to our website, allowing customers to speak to a Sales Advisor directly from their browser.

June 2011

Testimonials Published

We'd been collecting and acting on customer feedback a long time, but this wasn't readily available to the public. So we started publishing that customer feedback - the good and the bad. We couldn't help but notice other dealers following suit shortly after..

July 2016

Online Reservations

Customers can now place deposits on cars securely online.

January 2017

360° Interior Images

Customers can now look around inside vehicles as though they were sat in them and can even move through the vehicle from the front to the back.